SIRUI Aurora 35mm f/1.4 Full-Frame Autofocus Lens Introduced – Expands Hybrid Lens Portfolio

At IBC 2025, we sat down to speak to Sonny Liu, a product supervisor at SIRUI, as the corporate simply unveiled the Aurora 35mm f/1.4 lens, increasing their Aurora household, which beforehand consisted of a single 85mm f/1.4 mannequin launched in 2024 (evaluate right here). The brand new lens targets run-and-gun operations with a compact kind issue weighing 490 grams. Let’s take a better look. SIRUI, established in 2001 in Guangdong, China, has grown from a tripod producer to a complete cinematography gear firm. (watch our manufacturing facility tour right here.) The corporate operates manufacturing services for anamorphic lenses and digicam help techniques, with an strategy that facilities on combining efficiency with affordability, focusing on each rising filmmakers and established professionals.SIRUI Aurora 35mm f/1.4. Credit score: CineDAurora 35mm f/1.4 specificationsThe Aurora 35mm f/1.4 full-frame lens represents SIRUI’s positioning within the hybrid lens market, designed for each pictures and video purposes. In line with Sonny, the lens incorporates three aspherical components to attain measurement discount whereas sustaining optical efficiency.The lens options quick autofocus capabilities optimized for video work. SIRUI claims the lens delivers sharp efficiency large open at f/1.4 throughout your complete picture circle, with specific consideration paid to nook sharpness in comparison with their current 85mm mannequin.Moreover, Sonny indicated that the Aurora household will broaden past the present 35mm and 85mm focal lengths as he confirmed growth of wider focal lengths for early 2026, together with longer telephoto choices, although particular focal lengths weren’t disclosed.SIRUI Aurora 35mm f/1.4 L-Mount model, coming quickly. Credit score: CineDProduction timeline and plans SIRUI acknowledged that Aurora lens growth requires prolonged timeframes for optical design and testing. The corporate emphasised their give attention to optical high quality and compact development, elements that affect their growth schedule. Sonny talked about that 2026 will likely be an lively yr for lens releases throughout their product portfolio, although particular particulars about upcoming fashions weren’t supplied in the course of the IBC presentation.SIRUI Aurora 35mm f/1.4. Credit score: CineDMount choices, availability, and pricing The Aurora 35mm f/1.4 will launch with Sony E-mount initially, priced at $549 USD. SIRUI confirmed plans for added mount choices, together with Canon RF, Nikon Z, and FUJIFILM X-mount variants, following their participation in varied lens mount alliances.In contrast to earlier SIRUI lens releases that utilized crowdfunding campaigns, the Aurora 35mm will likely be out there by means of direct gross sales starting September 29, 2025. (We’ll replace this text accordingly.) For extra data, please head to the corporate’s product internet web page right here. What do you concentrate on SIRUI’s lenses? Do you utilize them on your productions? If that’s the case, what are you utilizing, their spherical or anamorphic lenses? Please share your ideas with us within the remark part beneath.