Snapchat is taking one other step into generative AI, with its new “Think about” Lens, which allows customers to recreate photos from the Snap digicam or their digicam roll utilizing textual content prompts.
As you may see on this instance, very similar to Meta’s “Think about Your self” AI possibility, or YouTube’s “Dream Display,” or TikTok’s “AI Self” course of, and even Snapchat’s personal “Desires” AI possibility, Snapchat’s new Think about possibility will provide you with one other approach to make use of AI to re-contextualize your selfies, and/or different photos.
As defined by Snap:
“Right this moment we’re introducing the Think about Lens, our first Open Immediate Picture Technology Lens. With the Think about Lens, Snapchatters can create, edit, and recreate Snaps just by getting into their very own prompts, then seamlessly share them with buddies, publish to their Story, or exterior of Snapchat.”
So it’s totally different from Snap’s Desires Lens, which it launched again in 2023, in that this course of lets you enter in an outline on your AI technology. Desires comes up with different situations on your picture, however you don’t have the capability to enter them your self.
So it’s a brand new (for Snap) generative AI course of, that can allow Snapchat customers to reimagine themselves in completely totally different contexts.
Why? I don’t know, however social media apps appear satisfied that folks actually need to create photos of themselves as astronauts, or cowboys, or no matter else, even in an app like Snap, which is extra centered on direct interplay with buddies.
Like, I get it from a novelty perspective, in creating loopy photos of your self from some different universe. However they are not really actual, these will not be precise, actual depictions of issues that you just’ve personally finished or skilled, and as such, it looks like a much less related, much less social possibility in lots of respects.
The utilization information will bear this out both approach, however creating faux, AI-generated photos of your self looks like such a minor curiosity, a lesser perform of “social” instruments, which allow us to share our perspective on the human expertise.
These photos will not be human, nor are they sharing your perspective. So why do it?
Then once more, as a result of that is an open immediate possibility, enabling you to do something you want, there are some extra social issues that you are able to do with it, like making an attempt out a brand new coiffure, or a Halloween outfit (form of):
So it’s not like that is all ridiculous, loopy, reimagined situations that don’t, and might’t exist, and possibly that is a greater focus for this instrument, versus wholly re-creating your selfies.
Inside that, there might be some expanded worth to the customization accessible right here.
Both approach, an alternative choice to contemplate on your Snap utilization.
Snapchat says that the characteristic is at present solely accessible to Lens+ and Snapchat+ Platinum subscribers.
You may strive the Think about Lens for your self right here.
