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Snapchat has launched a brand new festive AR activation, with its in-app “Snapchat Winter Village” together with branded activations from Chopard, BOSS, and Lancôme, all inside an immersive Lens expertise.
Out there within the app from December 1 to 31 (by way of the Lens carousel), the expertise features a vary of branded promotions and product showcases that you would be able to discover by way of the app.
As defined by Snap:
“The Snapchat Winter Village makes use of Snap’s AR know-how to supply a contemporary, partaking means to buy the vacations. Snapchatters can uncover new merchandise, discover every model’s universe, or discover present inspiration in an area that blends the convenience of on-line buying with the delight of an in-store go to.”
Although there are solely three manufacturers included within the present expertise, and all are high-end luxurious choices.
Chopard welcomes guests right into a refined, paper-like reinterpretation of its boutique, the place mushy ivory textures form each element. Snapchatters can browse shows that includes the Maison’s signature watches and jewellery, with interactive product playing cards highlighting each bit’s story.
Lancôme transports Snapchatters right into a glowing, train-inspired perfume expertise, reimagining the Lancôme Specific above snowy mountains. Contained in the pink and gold carriage, every perfume – from the brand new Vanille Nude to the enduring La Vie Est Belle – is introduced like a treasured discovery, with tales behind every creation revealed by AR.
BOSS introduces its Augmented Manufacturing unit, a heat and festive area with copper-toned partitions and shifting conveyor belts. The expertise spotlights the BOSS x Steiff assortment, the place BOSS’ trendy aesthetic meets the attraction of Steiff’s iconic teddy bears and their signature “Button in Ear.”
It looks like the kind of activation that will be higher showcasing a broader vary of manufacturers and their seasonal choices, however there can also be limits on what Snap can embrace inside a single Lens expertise.
Both means, it may very well be an interesting promotional providing, which may pave the way in which for related branded content material experiences in future.
Snapchat’s Winter Village will probably be out there all through December to customers in France, the U.S., the U.Okay., Germany, the Nordics, Benelux and the Center East.
