Snapchat Shares Trend Insights for Marketers to Tap Into This Summer [Infographic]

Snapchat has revealed a brand new overview of summer time purchasing tendencies for customers in UAE and Saudi Arabia, which may assist to information your campaigns in these markets.
Snapchat’s newest analysis overview appears at total utilization tendencies within the interval, highlighting key alternatives.
As per Snap:
“Relating to scorching offers, Snapchat’s summer time season (April to August) takes the crown. It is the lowest CPM interval of the 12 months, with 19% decrease than the annual common. Meaning larger attain and extra outcomes for decrease value.”

Snap additionally notes that it drives 5x larger energetic consideration than different platforms, and mixed with low litter durations, that gives extra alternative for manufacturers to affect customers of their journey.
Which may additionally relate to different markets, and broader utilization of the app.
As well as, Snap has additionally shared some key tendencies for manufacturers to faucet into this summer time season:

Change it up with static photographs, GIFs, and short-format movies
Use brilliant, enjoyable coloured visuals that pop on display screen
Combine Snapchat codecs – Snap Adverts, Tales, Collections, Commercials
Spark interplay with Summer time AR Filter templates
Supercharge authenticity with native creator content material & UGC kinds to attach along with your viewers

Some pointers on your campaigns, whereas Snap has additionally revealed a brand new one-page overview of key utilization and engagement tendencies: