Snapchat is launching a brand new Lens that lets customers create and edit pictures utilizing a text-to-image AI generator, the corporate informed TechCrunch solely. The brand new “Think about Lens” is out there to Snapchat+ Platinum and Lens+ subscribers.
Think about Lens permits customers to create, edit, and recreate Snaps by getting into their very own prompts. They will then share the picture with their associates, put up it to their Story, or share it outdoors out Snapchat.
Whereas Snapchat already has quite a few generative AI Lenses, the corporate notes that Think about Lens is its first open immediate picture era Lens.
Customers can generate pictures utilizing customized prompts, like “create a picture of a grumpy cat” or “flip me into an alien.” The Lens additionally options pre-loaded prompts that individuals can use, similar to “Flip me right into a 4 to 5 panel comedian the place one thing sudden however heroic occurs,” “Make me right into a humorous caricature,” and “Make this particular person skydive.”
Snapchat notes that customers can all the time faucet the caption bar to edit their immediate into something they’d like.
Earlier this yr, Snap unveiled an AI text-to-image analysis mannequin for cell units that it stated would energy a few of Snapchat’s options sooner or later. Whereas Snap didn’t affirm whether or not this mannequin powers the brand new Lens, it did word that its Lenses are constructed utilizing a mix of each in-house fashions and business main AI fashions.
Snapchat+ Platinum and Lens+ subscribers can discover the brand new Lens within the entrance of the Lens Carousel or within the Unique class. After choosing the Lens, they will faucet the caption to enter or edit the immediate. A Platinum subscription prices $15.99 per thirty days, whereas a Lens+ subscription prices $8.99 per thirty days.
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Snap has been seen as a pacesetter in AR, however has additionally been investing in AI over the previous few years alongside almost each different tech firm.
Just a few months in the past, the corporate launched a standalone Lens Studio iOS app and net instrument designed to make it simpler for anybody to create AR Lenses utilizing AI and easy instruments. And in March, it rolled out its first-ever video generative AI Lenses.
