Social Media Rules of Engagement: A 2026 Guide for Marketers

Why platform-specific methods matter Right this moment’s social media panorama is fragmented. With so many platforms for purchasers to select from, every has developed extensively completely different model expectations – and audiences can spot a copy-paste submit from a mile away. What resonates on TikTok typically falls flat on LinkedIn, and a uncooked Reddit submit received’t get the identical response on X. And whereas it may be tempting to save lots of time by repurposing posts, you danger coming throughout as tone-deaf, irrelevant, or just not value participating with. However with this fragmentation comes alternative. Manufacturers that target tailoring their methods to every platform stand out. Assembly customers the place they’re, and correctly talking within the language of the platform, builds belief, loyalty, and engagement.