The Canterbury-Bankstown Bulldogs have unveiled a model new emblem that has divided followers. The Australian rugby membership claims that the design is rooted within the workforce’s 90-year heritage, however loyal supporters are unconvinced, calling it “terrible” and “embarrassing”.As with all rebrand, making an attempt to please everyone seems to be subsequent to inconceivable, however sports activities followers are typically notably opinionated in terms of their favorite groups. Rooted in nostalgia and workforce spirit, rebranding sports activities logos is way more than a redesign – it is an evolution of identification.
(Picture credit score: Canterbury-Bankstown Bulldogs)Since 1978, the Canterbury Bulldogs’ emblem has featured an iconic illustration of a staunch-looking pooch in opposition to a protect emblem. Regardless of a barely altered design between 1998-2004, the full-body bulldog emblem has been the distinguished search for many years.
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The brand new emblem takes inspiration from the ’98 design, that includes the pinnacle of the bulldog. With a modernised really feel, the cartoon-style look is changed by a clear illustration of a fierce-looking hound subtly sporting the membership’s insignia on its collar.
(Picture credit score: Canterbury Bulldogs)”We’re extremely happy with the design and consider it strikes the proper steadiness between paying tribute to our 90-year legacy and capturing the vitality, ambition and unity that can outline our future,” says Bulldogs Chief Govt Officer Aaron Warburton within the workforce’s official press launch.Regardless of the assured reveal, followers have been unconvinced by the concept, with many claiming that the design appeared AI-generated. “I simply made the brand new Bulldogs emblem on ChatGPT, and sure, I do know it’s not an identical, however I’m certain with yet one more immediate I might get it trying the identical,” one fan wrote. “The brand new Bulldogs emblem is the generic canine emblem you scroll previous while you make your personal workforce on Rugby League 2,” one other fan wrote.I simply made the brand new bulldogs emblem on ChatGPT and sure I do know it’s not an identical however I’m certain with yet one more immediate I might get it trying the identical 😂If you happen to want a brand new graphic designer hit me up @NRL_Bulldogs #NRL #Bulldogs pic.twitter.com/u4BifZsJoWOctober 16, 2025For extra inventive inspiration, try our emblem design suggestions or check your abilities with our final emblem design quiz. Day by day design information, evaluations, how-tos and extra, as picked by the editors.
