Spotify Introduces In-App Messaging for Sharing Music Recommendations With Your Friends

The subscribers spoke, and Spotify listened.This week, the 19-year-old Swedish music streaming service will start rolling out Messages throughout the Spotify app for subscribers to share suggestions about music, podcasts and audiobooks. Messages might be accessible to Free and Premium members 16 and older on cell gadgets in sure markets. Spotify says it’ll “proceed constructing and refining the expertise for extra Spotify customers across the globe within the months forward.”The corporate confused that its in-app Messages should not be the one place customers share suggestions. “As all the time, it is best to proceed sharing Spotify content material instantly by your favourite platforms like Instagram, Fb, WhatsApp, Snapchat, TikTok, and extra. Messages on Spotify are designed to enhance these integrations, not substitute them.”Spotify says Messages is not going to solely be nice for customers, but in addition artists, authors and creators to unfold the phrase about their work and “create new followers.”Including the characteristic is just about a win-win, mentioned Bruce Houghton, editor of music tech weblog Hypebot. “Something that Spotify does that makes it extra like a social community and engages followers is sweet for artists and different creators,” Houghton instructed CNET. “The larger win for them might be if Spotify expands Messages to additionally allow them to message their followers.”The brand new course of is easy: Faucet the share icon subsequent to no matter you are listening to within the Now Taking part in View, choose a good friend, and hit “ship.” On the receiving finish, you may settle for a message request, react with emoji and texts, and share content material with the opposite individual. You may get to Messages out of your profile photograph within the prime left nook.For now, Messages will solely be one-to-one conversations with individuals you’ve gotten interacted with earlier than by Spotify. That features family and friends with whom you’ve got shared Spotify content material, joined for Jams, Blends or collaborative playlists, or in case you share a Household or Duo plan.Spotify mentioned that its customary guidelines in opposition to “unlawful and dangerous content material” are additionally in impact in Messages and that its encryption expertise will defend information there.