Starbucks revealed its protein lineup on Tuesday, and the corporate goes “all in,” in keeping with a press launch.Starbucks coffeehouses within the U.S. and Canada will provide a Protein Chilly Foam topper alongside a brand new line of Protein Lattes beginning September 29. The lattes are made with protein-boosted milk.Associated: Starbucks Is Betting on Protein Chilly Foam and a ‘Sugar Discount’ to Flip Round Lagging Gross sales. This is a Have a look at the Sweeping Adjustments.
“As we proceed to get again to Starbucks, we’re centered on modernizing our menu with modern, related, and hype-worthy merchandise that can resonate with our clients,” stated Tressie Leiberman, Starbucks’ world chief model officer, within the launch. “Our new protein drinks faucet into the rising client demand for protein in an modern, premium, and scrumptious manner that solely Starbucks can ship.”Starbucks says its Protein Chilly Foam has been utilized in one out of each seven drinks because the firm started testing the froth in July. The corporate additionally says the demand is there — 70% of Individuals surveyed stated they have been interested by consuming extra protein, in keeping with the 2025 IFIC Meals & Well being Survey.
StarbucksThe new drinks are customizable with sugar-free and unsweetened choices.Associated: Starbucks Simply Skilled a ‘File-Breaking Gross sales Week’ Because of One Line of ProductsWhat Is Starbucks Protein Chilly Foam?In accordance with Starbucks, the froth is a “creamy, frothy topping that provides texture and taste to any chilly espresso, tea, or Refreshers, making a scrumptious, layered drink” and provides 19 to 26 grams of protein per Grande beverage.
It additionally is available in varied flavors (banana, vanilla, sugar-free vanilla, chocolate, matcha, salted caramel, brown sugar, and plain), and seasonal flavors, together with pumpkin and pecan.The brand new lattes, in the meantime, provide much more protein: 27 to 36 grams value. Relatively than the froth topper, these drinks are crafted with the newly launched protein-rich milk.Associated: Starbucks Is Hiring a ‘World Content material Creator’ to Journey, Drink Espresso, and Get Paid Six Figures
