Suave Brands’ Noah Knoblauch on Rebuilding Legacy CPG for a Digital Future

On this episode of Courageous Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Noah Knoblauch, head of ecommerce and retail media at Suave Manufacturers Firm. With a background at Procter & Gamble and deep expertise in personal fairness environments, Noah shares what it takes to rebuild iconic manufacturers like Suave and ChapStick for contemporary commerce.Noah explains how he began from scratch following the model’s spin-off from Unilever and Haleon, focusing first on profitability and operational foundations earlier than investing in content material or storytelling. From strategic bundling to keyword-level retail media planning, Noah provides a clear take a look at what really drives ends in the personal equity-backed world of shopper items.He additionally shares how he thinks about workforce construction, omnichannel planning, and the way forward for social commerce for mass manufacturers seeking to keep related in rising platforms.Key takeaways: Profitability is the muse. Noah prioritized assortment, packaging, and pricing to unlock development earlier than touching model content material. Retail media drives greater than clicks. Strategic investments helped drive in-store velocity and strengthen retailer partnerships. Non-public fairness modifications every part. Noah outlines what entrepreneurs ought to know earlier than becoming a member of a personal equity-backed enterprise and how you can thrive within the mannequin.