Symmetri Raises $6 Million to Help Brands Compete in the ‘AI Agent Economy’

As extra folks flip to AI instruments like ChatGPT and Gemini to assemble info or glean product suggestions, Symmetri desires to assist manufacturers management how they seem. The 9-month-old startup has raised $6 million in seed funding to assist manufacturers deploy a panoply of AI brokers. These brokers perform duties like gathering model information, enhancing discovery on AI interfaces, figuring out potential prospects, and managing loyalty programsThe seed spherical was led by startup stuido Tremendous{set}. Symmetri’s purpose is a future the place AI brokers—software program that performs duties on behalf of people—contact each a part of the digital financial system, together with commerce, finance, authorized, and advertising and marketing. “Right now, you already see manufacturers struggling as a result of visitors shouldn’t be coming from Google searches anymore, and the patron expertise has been already radically remodeled the place it begins with an LLM,” stated Steven Wolfe Pereira, the corporate’s chief development officer. “How do manufacturers put together for this agentic world? That’s the place we are available with this view of information first to essentially energy what we actually consider is a studying system.”AI brokers are already reshaping how folks discover info and make purchases. Firms like OpenAI, Google, and Microsoft have rolled out brokers that may reply questions, examine merchandise, and even deal with transactions. As customers more and more bypass conventional search engines like google, entrepreneurs are searching for methods to make sure their manufacturers stay seen and related on this new “agent financial system.”Symmetri was based by enterprise software program veterans Tom Chavez (former CEO of Habu, acquired by LiveRamp), Vivek Vaidya (former CTO of Rapt, acquired by Microsoft, and later CTO of Habu), and Pereira (former CMO of Datalogix, acquired by Oracle). The startup has 15 workers and plans to make use of many of the seed funding on engineering and know-how because it scales. Making manufacturers readable for AISymmetri’s know-how builds specialised brokers to assist manufacturers navigate AI search and the brand new buyer journey.For instance, manufacturers utilizing Symmetri can work together with what the corporate calls an “reply engine” agent. The agent simulates the questions a shopper may ask ChatGPT or Perplexity and compiles these responses to indicate how the model performs in contrast with rivals. “These brokers are going off, pulling all of these LLMs, posing these questions, compiling the outcomes, making sense of them, chopping them into analytic outcomes now which can be bubbled up right into a dashboard,” stated Tom Chavez, Symmetri’s CEO. Utilizing these insights, manufacturers can craft hidden content material formatted in Markdown, a textual content format that AI brokers can learn simply. “Machines don’t need to see all the beautiful photos and all of the little advertising and marketing thrives, proper? They need uncooked information,” Chavez added.  Symmetri additionally helps manufacturers ship extra related loyalty presents. Utilizing buyer exercise and cost information, Symmetri’s platform identifies which promotions or rewards are most probably to have interaction particular person prospects, enabling entrepreneurs to tailor loyalty packages.The corporate prices a $20-per-month enterprise price, with further pricing tiers based mostly on utilization. Symmetri declined to call its prospects, however stated shoppers span shopper merchandise, retail, media, monetary providers, and know-how. The corporate stated its platform integrates with enterprise instruments like Adobe, Amazon, Google, Microsoft, Salesforce, and Snowflake. Symmetri can be constructing a device to assist publishers management what content material they share with AI programs. As a substitute of blocking the AI bot completely, publishers can cherry-pick which content material is seen to LLMs. “In the event you’re blocking Perplexity or OpenAI—these are thermonuclear weapons, and the blast radius is big,” Chavez stated. “Publishers perceive the planet has tilted, they usually now want exact, focused management over their content material.”