The hype is lifeless. The Tesla Cybertruck, as soon as billed as the way forward for electrical autos, is now wanting like a business bust. Within the second quarter of 2025, Tesla offered simply 4,306 Cybertrucks, down a staggering 50.8% from the 8,755 items it delivered throughout the identical interval final yr, in keeping with new knowledge from Kelley Blue Ebook. This plunge is a sign that America’s most hyped truck might already be out of gasoline. When the Cybertruck was first revealed in November 2019, Elon Musk known as it a “higher truck than an F-150, quicker than a Porsche 911.” Its sci-fi stainless-steel exoskeleton and futuristic angles made it an immediate viral sensation, and a lightning rod for debate. However virtually six years later, the truck’s surreal design, awkward measurement, excessive worth, and late supply have turned it into a distinct segment curiosity, not a mass-market hit. The Cybertruck formally launched in November 2023, years delayed, with base fashions beginning at $72,235 and top-tier variants pushing effectively past $100,000. Early evaluations raised crimson flags over software program glitches, poor match and end, and disappointing vary for a automobile of its measurement.
Now the numbers affirm what critics and former followers have been warning: the Cybertruck isn’t resonating with consumers. Cybertruck seems to be like the longer term https://t.co/K2GAhH0vaN — Elon Musk (@elonmusk) December 31, 2024 It’s not simply Tesla feeling the ache. Ford’s F-150 Lightning, one other flagship electrical pickup, additionally had a tough quarter, with gross sales dropping 26.1% to five,842 items, down from 7,902 in Q2 2024. The decline means that enthusiasm for large, costly electrical vans could also be cooling quick. In contrast, Chevrolet’s Silverado EV, which leans right into a extra typical design and pricing technique, is gaining traction. GM offered 3,056 Silverado EVs within the quarter, up 39.2% yr over yr. That’s nonetheless behind Tesla and Ford in uncooked numbers, however the development reveals there may be urge for food. Simply possibly not for experimental luxurious vans.
For Tesla, the Cybertruck collapse comes at a tough time. The corporate’s general U.S. EV gross sales fell 12.6% in Q2, a part of a broader trade slowdown. However whereas the Mannequin 3 gained traction and the Mannequin Y remained the best-selling EV, the Cybertruck is already wanting like Tesla’s weakest hyperlink. The Cybertruck was alleged to be a cultural occasion, a product that broke all the principles and redefined what a truck could possibly be. As a substitute, it’s shortly turning into a case examine in overpromising and underdelivering.
