The 2025 Marketing Vanguard Summit

In a time when the one fixed in advertising is change, greater than 100 senior advertising leaders gathered on the 2025 ADWEEK Advertising and marketing Vanguard Summit to do what they do greatest: problem conference and chart the longer term. However this wasnʼt your typical convention. Each attendee was dubbed a “Provocateur,” and from poetry workshops to private tales of failure, the tone was radically human—and deeply strategic.@candacesimsphotoTEAR UP THE PLAYBOOK AND START OVER “Change the unchangeable” isnʼt only a slogan—itʼs the job. Many CMOs talked about utterly overhauling how they go to market. One chief described revamping airline advertising from stodgy visuals and inventory phrases to daring, crisis-proof storytelling.