The 6 Deals That Reshaped Commerce Media in 2025

Commerce media continued its development trajectory this 12 months, with advert spend up 19.4% 12 months over 12 months, reaching almost $59 billion, in line with Emarketer.Within the midst of that development, retailers have been bolstering their choices, inking new partnerships, and buying the tech they should match a quickly evolving commerce media panorama. ADWEEK spoke to 2 high-level retail media practitioners, a guide, and an analyst to stipulate the largest offers of 2025 and what they imply for 2026.DoorDash buys SymbiosysAll 4 of the consultants that ADWEEK spoke to for this story highlighted DoorDash’s $175 million acquisition of retail media adtech firm Symbiosys in June as probably the most vital offers of 2025.