The 7 Media Trends That Defined 2025

If 2024 was the 12 months AI arrived, then 2025 was the 12 months the media trade reorganized itself across the penalties. Throughout interviews with senior executives at 10 premium publishers, the identical themes surfaced repeatedly: synthetic intelligence restructured workflows and income fashions, search visitors declined, occasions surged, creators professionalized, and commerce media continued its growth. Whereas every pattern touched completely different firms in numerous methods, the image they collectively paint is a sector actively reinventing its basis.1. AI redefined workflows, enterprise fashions, and platform relationshipsAI dominated the 12 months, not solely when it comes to its utility but in addition in how profoundly it reshaped distribution, partnerships, and technique.