The Biggest Commerce Stories of 2025, From Amazon’s New Ad Pitch to Instacart’s Deal With TikTok

In 2025, tech giants like Amazon, Meta and Google made inroads into commerce media.ADWEEK’s prime commerce tales of 2025 spotlight large, industry-moving information, our scoops, and our evaluation. Readers flocked to tales about new merchandise from Amazon, a leaked pitch deck from The Commerce Desk, and Meta’s quiet wager on retailers.Under are our prime 10 articles of the yr, ranked by pageviews from highest to lowest, in addition to a proof of why they caught out to readers.Google Unveils New AI Advertising Instruments Forward of Vacation Season Google is including new advert instruments for the vacations. Was it even 2025 if AI wasn’t talked about in a brand new product?This yr, Google rolled out the power for advertisers to activate AI search adverts by means of its AI Now product.