A brand new marketing campaign path for the upcoming Cat within the Hat film is (digitally) blazing internationally. From the height of the Eiffel Tower to the treacherous waters of Niagara Falls, Cat’s iconic hat was ‘pictured’ at completely different world monuments, however followers weren’t simply enchanted by the stunt, throwing round some scathing AI allegations.Whereas it is refreshing to see one thing completely different from common film posters or teaser trailers, the brand new Cat within the Hat marketing campaign was clearly not sufficient to impress followers. If the AI allegations are right, it is actually not going to go down as among the finest adverts of all time.What’s 🟥 and ⬜ and, apparently, throughout? #TheCatInTheHat pic.twitter.com/o0ByXKjjxvJune 30, 2025In a put up shared to X, Warner Bros launched a cheeky tweet asking, “What’s pink and white, and apparently, throughout?”. Fairly harmless stuff, albeit not essentially the most authentic. At first look, I assumed the brand new marketing campaign was hopping on the AR development plaguing world monuments (see North Face’s Huge Ben takeover, for instance), however the collection of static photographs quickly acquired a flood of heated AI accusations.
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“I may photoshop one thing that seemed higher than this AI rubbish in a minute,” one person satchily commented. “Cease utilizing AI,” one other demanded, whereas one X person known as the marketing campaign “a blight on nationwide landmarks.”
The Cat within the Hat | Official Trailer – YouTube
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Whether or not or not the AI allegations are true, it is clear there is a basic mistrust from audiences in relation to movie corporations abusing AI. With award-winning movies like The Brutalist brazenly utilizing the expertise, it is comprehensible why suspicions are excessive. If there’s one factor we are able to be taught from the response to this marketing campaign, it is that the folks yearn for considerate, human-made creativity.Each day design information, opinions, how-tos and extra, as picked by the editors.
