Style model & Different Tales has debuted a brand new brand that has divided design followers. Recognized for its elevated excessive road fashion, the model’s new identification looks like an underwhelming corporatisation of its signature angle – a pattern we’re more and more seeing in up to date rebrands.Whereas one of the best rebrands will usually make an enormous change, there is a tremendous steadiness to preserving a model’s identification whereas additionally conserving it feeling contemporary. & Different Tales’ new look is a first-rate instance of a rebrand gone too far, leaving a generic new identification that looks like a stranger.
(Picture credit score: & Different Tales)In keeping with its refined fashion, the outdated & Different Tales brand featured chunky script font with a bespoke attraction that felt elevated and stylish. The brand new design replaces the model’s calligraphic brand with a uniform typewriter-style serif that feels clear however stuffy, shedding the model’s persona.
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Over on Reddit, design followers debated the brand new look, with many criticising the up to date brand. “Overcorrection. They wanted to enhance legibility, however they threw the child out with the bathwater,” one consumer commented. “Holy s**t that’s dry. The kerning is terrible,” one other critiqued, whereas one consumer added, “Doesn’t really feel like an improve, the outdated brand had persona, this one feels flat and generic.”Whereas there’s an argument to be made concerning the new brand’s improved legibility, it is disappointing to see the model lose its uniquene attraction. The minimalist brand pattern is spreading throughout quite a few manufacturers, from trend to tech, making generic, characterless logos the norm. Nevertheless, with traits consistently in flux, I am hopeful that we’ll see manufacturers embracing extra inventive design quickly sufficient.Each day design information, evaluations, how-tos and extra, as picked by the editors.
