Normal Motors bought 4,508 electrical Hummer vehicles and SUVs within the second quarter within the U.S., placing it near Ford’s F-150 Lightning regardless of a value hole within the tens of hundreds of {dollars}.
The Hummer gross sales had been a part of a banner quarter for GM’s electrical autos, making it one of many solely automakers that noticed a real year-over-year uptick in U.S. EV gross sales, in line with information launched Tuesday. The firm bought 17,420 electrical Equinox SUVs, 3,056 electrical Silverado pickups, 6,549 Blazer EVs, 1,810 Escalade IQ EVs, and 1,524 electrical GMC Sierra vehicles.
GM even bought a lift from its business EV division, BrightDrop, which bought 1,318 of its electrical vans throughout the three-month interval, up from 490 final 12 months. Total, GM’s EV gross sales for the quarter had been up 111% regardless of phasing out the Bolt EV and EUV — though that improve was pushed partly by the truth that many of those fashions had been both model new or not on sale within the second quarter of 2024.
That stands in distinction to how nearly ever different automaker that sells EVs fared in Q2, at the least based mostly on information launched to this point. Rival Ford noticed a 31% drop in U.S. gross sales of electrical autos within the second quarter of 2025, led by a collapse of E-Transit vans and declining recognition of the F-150 Lightning. On the similar time, gross sales of its hybrid autos jumped greater than 23% in comparison with final 12 months.
Midway by means of the 12 months, Ford has bought simply 38,988 electrical autos complete — down practically 12% from the place Ford’s EV gross sales stood on the similar level in 2024. That’s regardless of general gross sales being up, thanks partly to the corporate’s aggressive worker pricing promotion within the face of automotive tariffs.
After just a few years of progress, it’s now a difficult time for EV gross sales within the U.S., because the Trump administration threatens to remove federal tax incentives and different associated subsidies. Even Hyundai, which has discovered success with its electrical autos within the U.S., reported Tuesday that gross sales of its Ioniq 5 and Ioniq 6 EVs fell 12% and eight%, respectively, in comparison with the identical interval final 12 months. Kia had even worse drops in gross sales of its EV9 and EV6. Tesla is predicted to launch equally grim quarterly gross sales on Wednesday.
Ford noticed an almost 20% year-over-year drop in Mustang Mach-E gross sales within the second quarter, right down to 10,178 items bought. It bought simply 5,842 F-150 Lightnings, a 26% decline. And Ford solely bought 418 E-Transit vans, down from 3,410 within the second quarter of 2024. (The corporate advised TechCrunch that E-Transit gross sales had been down on account of bigger fleet orders being positioned within the first quarter.)
President Trump spent the primary few months of his second time period promising tariffs on the automotive sector, which largely drove up gross sales as patrons tried to get forward of value will increase. However that momentum has not lasted for Ford’s EVs, that are getting lengthy within the tooth. The Mustang Mach-E first went on sale in late 2020, and the F-150 Lightning hit the market in the course of 2022. Ford is engaged on a lower-cost set of EVs, beginning with a small truck, however that received’t be bought till 2027.
Replace: This story and headline have been up to date to incorporate gross sales information from Normal Motors.
