The Commerce Desk Is Now Promoting Onsite Retail Media Advertisements, Pitting It In opposition to Criteo
The brand new providing shall be totally operational in This fall.Gopuff, The Commerce Desk, Koddi
Advertisers will quickly be capable to programmatically purchase sponsored product advertisements on supply app Gopuff by way of The Commerce Desk. That’s due to a brand new deal between the 2 firms and commerce adtech firm Koddi, which is facilitating the combination with its ad-serving expertise.It marks the primary time that The Commerce Desk is promoting this type of retail media advert stock immediately by way of its platform, mentioned Matthew Fantazier, vp of retail information partnerships at The Commerce Desk. Up till now, The Commerce Desk has solely offered offsite placement that use retail information to focus on advertisements throughout the open net.
