The Trade Desk Pushes Buyers to Kokai Interface in Sign of Solimar End

Now, some consumers say the corporate has “pressured” them to make use of Kokai they usually can now not create campaigns within the firm’s older interface, Solimar. Three consumers, talking on situation of anonymity, mentioned that they found lately that whereas they had been in a position to handle present campaigns in Solimar, organising and launching new campaigns required them to make use of Kokai. “We now have been locked out from creating new campaigns within the legacy Solimar UI, regardless of assurances we might have indefinite entry to it,” one company media purchaser, talking on situation of anonymity, advised ADWEEK. The