The Trade Desk Swipes at Walled Gardens in New Brand Campaign

The Commerce Desk launched a salvo in opposition to walled gardens like Google, Meta, and Amazon in its new model marketing campaign.“Personal Your Future,” launched Thursday, positions the Commerce Desk as an organization devoted to serving to advertisers discover the fitting alternatives throughout the open net, “with none conflicts of curiosity.”The marketing campaign might be activated on related TV, digital out-of-home, show, cellular, and paid and natural socials by the top of this yr. It was produced by The Commerce Desk’s in-house inventive group, together with video editor Alexander Morris, copywriter Pete Harmelin, artwork director Tim Bumatay, and artistic director Evan Lambert.In a couple of months, the brand new marketing campaign will substitute the Commerce Desk’s earlier “What Issues” marketing campaign, the agency’s chief marketer Ian Colley informed ADWEEK.