The Upstart Workwear Brand Redefining Sports Sponsorships

The personal suites at Boston’s Gillette Stadium boast well-stocked bars, leather-based seats and, in fact, a commanding view of the sphere. The rental prices for these luxurious perches begin at $26,000—however Eric Girouard was fortunate to be in a single totally free.Girouard is the founding father of Brunt, a workwear label he began in 2020. As a fast-growing, New England-based model, Brunt had popped up on the Patriots’ back-office radar. The current skybox invite was a part of the group’s efforts to signal Brunt as a company sponsor—or, as he termed it, “to get us to provide them cash.”However regardless of Brunt’s reported 2024 income of $146 million, a cautious Girouard wasn’t actually on the lookout for a standard sponsorship deal.