Instagram Threads is near catching as much as prime competitor X by way of cellular app customers, in line with new information from market intelligence supplier Similarweb. In June 2025, Threads’ cellular app for iOS and Android noticed 115.1 million each day lively customers, representing 127.8% year-over-year progress; X reached 132 million each day actives, as its year-over-year progress declined by 15.2%.
By comparability, decentralized social community Bluesky grew a large 372.5% year-over-year as of June, however its worldwide each day lively customers stay a reasonably small determine: simply 4.1 million each day lively customers as of June, the agency’s estimates point out. (In whole, Bluesky has over 37 million registered customers at the moment, its personal information exhibits.)
Picture Credit:Similarweb
Bluesky had benefited tremendously late final yr following the U.S. presidential elections, as customers left X in protest of its proprietor, Elon Musk, changing into carefully allied with President Trump. That preliminary surge started slowing earlier this yr. Extra not too long ago, Bluesky has been on the receiving finish of plenty of complaints that it’s grow to be an excessive amount of of a left-leaning echo chamber, which may have pushed some customers again to Threads.
Whereas Bluesky nonetheless has long-term potential due to how its infrastructure permits a extra open, user-configurable type of social networking, the present race now could be between Threads and X.
Total, the brand new cellular information means that Threads may grow to be a extra vital competitor for X throughout iOS and Android, probably consuming up extra of the advert {dollars}, which is Meta’s solely monetization technique for Threads at the moment.
Nevertheless, that competitors is barely neck and neck on cellular gadgets, as X has a bonus on the internet.
Similarweb discovered that X’s worldwide each day internet visits are effectively forward of Threads’, with the previous seeing 145.8 million common each day internet visits worldwide in June 2025, in contrast with simply 6.9 million for Threads.
Picture Credit:Similarweb
Right here, Threads is barely a bit forward of Bluesky’s 5.3 million common each day internet visits.
For Bluesky, the determine possible means informal customers are visiting its web site to learn posts, however might or might not have grow to be engaged sufficient to obtain its cellular app. Meta’s Threads has put extra of its deal with its cellular app from day one, because it launched earlier than the online app and sees extra traction.
Within the U.S. market, issues look slightly completely different.
Bluesky noticed 2.4 million common each day internet visits in June from U.S. customers, larger than Threads’ 985.2K. In fact, X was nonetheless the one to beat, with 33.1 million common each day internet visits within the U.S.
On cellular, it was a better competitors between Threads and X, with the Meta-owned social community seeing 15.3 million U.S. each day lively customers on iOS and Android in contrast with 22.9 million for X. (Bluesky had a a lot smaller exhibiting, with simply 1.1 million U.S. each day actives on cellular, the agency’s date exhibits.)
Picture Credit:Similarweb
Bluesky’s long-term potential, in the meantime, might have much less to do with surges of recent customers who are available in protest of one other community’s insurance policies and extra with its funding in a broader open social ecosystem. Those that go to Bluesky just because it’s not X might not keep on the app if it doesn’t instantly meet their wants, they usually might return to X or transfer to Threads as a substitute.
Those that go to Bluesky due to the expertise it’s constructing could also be extra prone to stay to see what it’s capable of create over time.
Formally, Threads has 350 million month-to-month lively customers, per Meta’s newest earnings report. X, a non-public firm, is not required to share metrics publicly. Musk final yr claimed that X has 600 million month-to-month lively customers, nevertheless.
