TikTok has introduced a brand new “Music on Stage” efficiency occasion, which is able to function the finale to its musician discovery competitors, which has been happening within the app over the previous few weeks.
Again in July, TikTok introduced the launch of its Music on Stage competitors, inviting musicians of every type to enter their tracks by posting a video of them performing their music, and utilizing the hashtag #MusicOnStage.
For readability, TikTok additionally launched its “Subsequent Up: Reside Music” singing competitors within the U.S. at across the similar time, which is an American Idol-style singing competitors performed through TikTok Reside streams.
The 2 occasions are related, however separate, with Music on Stage as an alternative targeted on recording artists extra broadly, versus solely singers.
As per TikTok:
“Music On Stage is TikTok LIVE’s first official world competitors for music creators, giving artists from 23 areas the prospect to carry out stay, join with new followers, and take their careers to the subsequent degree. The competitors is designed to assist creators who meet TikTok LIVE’s music high quality requirements to develop their audiences, earn rewards by LIVE, and entry career-changing alternatives, in collaboration with TikTok’s music distribution platform, SoundOn.”
Music on Stage is now heading into the finals, and with that, TikTok has introduced a stay occasion to showcase this yr’s winners.
TikTok says that the regional finals for Music on Stage might be held between August twenty ninth to thirty first, with the winners of then set to advance to the World Finals LIVE hosted from Seoul (on September nineteenth for APAC), and London (September twenty seventh for EMEA & AMS).
And there are some worthwhile rewards on supply for the profitable entrants:
“World winners will obtain tune manufacturing, publishing, and promotional assist from SoundOn, plus the chance to carry out at TikTok LIVE Fest in 2026. Final yr’s TikTok LIVE Fest was headlined by pop powerhouse Zara Larsson and hosted by world famous person Jason Derulo, bringing collectively prime creators, rising artists, and music followers from each nook of the world.”
That may very well be a serious publicity alternative for aspiring musicians, and with TikTok additionally taking part in a key function in trendy music discovery, even making the finalists listing may very well be an enormous increase to these chosen.
TikTok has been doubling down on its function as a music connector, by including in new instruments to strengthen its ties to the music trade, and make it a much bigger consideration for all bands.
As a result of standard musicians herald massive audiences, and TikTok’s been in a position to leverage this to additional broaden its affect.
Music on Stage is extra targeted on areas outdoors the U.S., with Individuals getting “Subsequent Up: Reside Music,” which provides TikTok a broader scope of music engagement throughout areas.
And that looks as if a wise transfer, enabling extra native artists to construct their audiences within the app, enhancing their connection to the platform.
And perhaps, the subsequent massive star will emerge from TikTok’s music competitions.
You possibly can be taught extra about TikTok’s “Music on Stage” competitors right here.
