TikTok has introduced a brand new partnership with the Affiliation of Tennis Professionals (ATP), which can see the app host an expanded vary of unique ATP tour content material all through the season.
TikTok’s world partnership with the ATP will see official accounts sharing extra updates, together with high stars who’re already gaining traction within the app.
The brand new partnership will facilitate additional content material collaborations, and be certain that TikTok stays a key consideration for tennis followers.
And tennis dialogue has been rising within the app.
As per TikTok:
“With over 1.8M posts, rising 30% thus far in 2025, the tennis neighborhood on TikTok has remodeled how followers interact with the game and join with athletes, encouraging a brand new wave of followers.”
Certainly, sports activities, typically, have turn out to be an even bigger focus within the app, which is why TikTok is now seeking to solidify its partnerships with varied sporting our bodies to get extra followers coming to the app.
TikTok’s partnership with the ATP can even embody a brand new “Tennis Creator Community,” by way of which TikTok will be capable to give choose creators unique entry to ATP Tour occasions. That’ll feed TikTok-native content material into the app, constructing a content material system that ensures extra engagement with each creators and sports activities.
It’s an excellent initiative, which, as famous, will assist TikTok to capitalize on its reputation, whereas additionally facilitating extra alternatives for creators. And with 57% of TikTok customers watching sports activities content material on the platform weekly, and over half of TikTok sports activities followers following a professional sports activities league account, it is smart for the platform to spice up this capability, nonetheless it may.
Which additionally implies that sports-related entrepreneurs ought to be taking notice, and contemplating the potential of TikTok for his or her associated promotions. Most sports activities at the moment are represented within the app, and with this new ATP partnership, that’ll improve the concentrate on tennis specifically.
