Hey, bear in mind how again in 2023, the web briefly went loopy for that one girl who was streaming as an NPC, and performing robotic interactions for donations on TikTok live-streams?
Effectively, for one, she’s nonetheless doing it. But additionally, TikTok’s apparently attempting to encourage extra individuals to attempt it out, perhaps not when it comes to particular efficiency, however in encouraging viewer donations on TikTok Stay by performing particular actions on request.
As you may see on this screenshot, posted by app researcher Jonah Manzano, TikTok’s now giving some reside streamers entry to “Viewer Needs,” which allows them to arrange performative responses that they’ll undertake on streams for particular donations.
So if a viewer sends a rose donation, the streamer on this instance would say hello on stream. You possibly can set as much as six actions that you just’ll carry out on request, with a spread of further controls to handle such requests on reside.
You too can select from a spread of templated actions, if you happen to’re undecided what to supply in return for particular items.
So it’s just about precisely what NPC streamer PinkyDoll does, performing responsive gestures and actions primarily based on donations despatched to her broadcast.
And it really works for her. At one level, PinkyDoll was producing hundreds per day through her streams, whereas she’s additionally now established model offers to enrich her direct streaming revenue.
So perhaps it’s price offering easy prompts for donations, although it does seem to be it might veer into much less savory areas for some streamers.
I imply, TikTok has guidelines in opposition to physique publicity and/or sexualized habits, nevertheless it does enable for some grownup content material, through age restrictions. That doesn’t cowl performative materials, however TikTok will let some stage of debate and engagement round grownup subjects go when the content material is locked.
It appears possible that this feature will take a look at the boundaries of such, as creators search for extra methods to earn money from their streams.
