TikTok’s seeking to assist get customers into the Halloween spirit this yr, with a brand new “TikTokTober” promotion that goals to ramp as much as the occasion over the following 31 days.
As defined by TikTok:
“Welcome to #TikTokTober, your final vacation spot for all issues Halloween. Every day of October, we’re highlighting new methods to have a good time the season, whether or not that’s exploring haunted cities, baking seasonal treats, DIY-ing costumes and decorations, or discovering small companies.”
As you possibly can see, TikTok has created a complete schedule of focus actions over the following 31 days, which incorporates issues like “Go to a cemetery,” “Take a ghost tour,” and “Flip Oreos and chocolate into witch hats.”
So reasonably than highlighting spooky-themed occasions solely on the day itself, TikTok’s seeking to flip Halloween right into a a lot bigger celebration, which might open up extra alternatives for themed promotions and activations within the app.
TikTok’s additionally highlighting creators who can help with Halloween-themed choices, like native tour guides and meals creators.
It’s additionally seeking to showcase related small companies within the app:
“This Halloween, bask in tips and treats from native haunts like @wilkesfamilyhalloween, or discover consolation in a comfy night time in. Small companies – from candle makers to pumpkin patches – are thriving, #BookTok is alive with horror recs, and TikTok continues to be the place to buy, share, and have a good time the autumn season.”
The emphasis on Halloween is predicated on information, with TikTok reporting that TikTok customers are nearly 30% extra more likely to have a good time Halloween than individuals not on the app.
That factors to alternative, and it could possibly be the cue that you’ll want to create Halloween-themed content material within the app to assist promote your corporation, and/or sustain with the most recent traits.
Clearly, TikTok is eager to make this a spotlight, and that could possibly be a beneficial pointer to your TikTok content material method.
It could possibly be price testing the most recent Halloween-themed hashtags within the app and seeing what individuals are sharing.
