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It’s been accessible on some profiles for a number of months, and we not too long ago reported that TikTok was gearing up for a wider launch of the choice. However at this time, TikTok has formally introduced the launch of its broadcast messaging “Bulletin Boards” choice for creators, offering one other strategy to have interaction along with your TikTok viewers.
As you’ll be able to see on this instance, Bulletin Boards are a one-to-many messaging choice, much like Instagram’s Broadcast Channels, offering an area for creators to share textual content, picture, and video updates in brief messages.
Profile guests can be part of the Bulletin Board to get notified of updates from the profile, including one other approach for the creator to maintain followers up to date on key information and information.
Bulletin Boards had been first noticed in testing again in June, whereas TikTok up to date its documentation about Bulletin Boards earlier within the month, indicating that it could be seeking to make them extra broadly accessible.
And now they’re right here, although you’ll solely have the ability to entry the choice if in case you have greater than 50k followers.
So not precisely a broad-scale launch, however in the event you meet the necessities, it’s an alternative choice to think about.
Eligible customers can create a Bulletin Board from their Inbox choices. You can too add a board identify and outline.
You can too select to show your Bulletin Board in your profile or not, so you may make it a extra unique providing in the event you select.
Customers will have the ability to be part of a creator’s Bulletin Board by tapping on the hyperlink on a creator’s profile.
As per TikTok:
“Merely go to that creator’s profile web page, and click on the bulletin board’s identify below the creator’s bio. After a follower chooses to hitch a creator’s bulletin board, they are going to obtain notifications of their inbox at any time when that creator posts, to which they will react with emojis, making it a easy, streamlined approach for creators to speak at scale.”
It could possibly be a helpful approach for creators to maintain their viewers up to date on key occasions and updates, whereas it additionally aligns with the rising use of DMs for connection, versus in-feed updates.
It additionally affords enhanced connectivity inside TikTok, enabling simple communication of key updates to your entire high followers.
50k followers is rather a lot, so entry will probably be restricted, however for many who can use it, it could possibly be a invaluable consideration.
TikTok says that Bulletin Boards are being rolled out to all creators aged 18 years and over who meet that 50k follower threshold.
