So what are the large purchasing traits on TikTok in 2025?
That’s the main focus of TikTok’s first-ever U.Okay. purchasing report, which highlights all of the merchandise which have been gaining traction within the app this yr.
As defined by TikTok:
“[The Shopping Report] supplies a deep dive into essentially the most influential purchasing traits and merchandise, spanning style, magnificence, tech and residential. The platform is revolutionising how the nation outlets, with Shoppable movies, LIVE purchasing and an expansive market making TikTok Store the UK’s quickest rising on-line retailer in 2024.”
Sure, TikTok Store is gaining traction within the U.Okay., notably within the magnificence vertical, and as such, it’s price paying attention to the important thing purchasing traits within the app, and the way they could relate to your enterprise.
TikTok’s 33-page “Massive Store Report” consists of overviews of all the key product traits within the app, primarily based on search traits, hashtag utilization, and orders made in-stream.
The report’s damaged down by vertical, together with particular overviews for style, magnificence, food and drinks, and extra.
It additionally consists of particular development highlights for widespread merchandise, together with Dubai chocolate.
There are additionally development notes and insights associated to seasonal shifts and occasions:
And topic-specific explainers on key traits:
It’s an attention-grabbing information, which shines a lightweight on a variety of the largest content material traits within the app all through this yr.
And sure, it consists of an summary of these bizarre Labubu dolls:
These are some worthwhile notes for manufacturers, throughout a variety of verticals, which might provide help to get a greater understanding of what resonates with the TikTok viewers, and the way traits like these emerge within the app.
After all, it’s centered on the U.Okay. market particularly, however many of those traits relate to merchandise which have gained traction worldwide, so it could possibly be of worth for all entrepreneurs.
Value a glance both manner.
You’ll be able to obtain TikTok’s “Massive Store Report” right here.
