Top 10 TikTok Analytics Tools to Enhance Your Marketing Strategy

TikTok Analytics (native software)TikTok’s native analytics software comes constructed into all TikTok accounts, whether or not you could have a private TikTok account or a TikTok enterprise account. You possibly can observe and measure primary efficiency, equivalent to your engagement fee and follower rely, straight throughout the app. You will discover insights throughout 4 most important sections:A normal overviewBasic efficiency of your TikTok content material, equivalent to watch time to your trending movies or viral videosGeneral information in your TikTok followers, together with viewer demographicsData on any TikTok LIVES you’ve got finished, equivalent to real-time interactions and whole viewsThis primary TikTok analytics software works finest if you happen to’re merely in search of important insights with no need superior information segmentation or cross-platform insights for different social media platforms.TikTok Analytics (native software) finest featuresAccess analytics shortly: Because it comes proper with the app, this TikTok analytics software is available at any second with out requiring any onboarding, integrations, or superior consumer experience.Primary reporting instruments: You may have all the basics obtainable at a look, monitoring key metrics equivalent to views, profile interactions, likes, feedback, and shares.Observe top-performing content material: Whereas hardly essentially the most sturdy TikTok analytics software, choices like seeing whole play time and viewer demographics will make it easier to pinpoint which posts resonate most together with your TikTok followers.TikTok Analytics (native software) limitations No integration with third-party toolsDoesn’t supply the in-depth TikTok analytics of most different third-party choices, together with a scarcity of competitor analytics, no capacity to do influencer monitoring or monitor influencer advertising and marketing, and so on.Sprout SocialIt’s an all-in-one software that screens and studies in your advertising and marketing campaigns throughout quite a few social platforms, together with TikTok. With Sprout’s analytics, you possibly can simply observe primary video engagement metrics – equivalent to views, likes, and shares – plus extra in-depth customized studies. For example, you possibly can observe particular person submit efficiency to measure ROI extra successfully.Sprout Social finest featuresSmart inbox: A key differential is Sprout Social’s “Good Inbox,” the place you possibly can handle TikTok feedback and interactions from different platforms multi function place.Simple scheduling: The software automates content material planning and your social media posting schedule, routinely figuring out the most effective time to submit on TikTok primarily based in your followers’ conduct.Group collaboration: In case you have a number of individuals concerned together with your TikTok advertising and marketing, this software affords content material approval workflows and detailed reporting capabilities so you possibly can share insights with groups and stakeholders.Brand24Brand24 takes a special tact to TikTok analytics. This AI-powered software focuses on social listening and sentiment evaluation, making it best if you happen to’re particularly needing information in your model notion and viewers sentiment.For example, it affords hashtag monitoring and monitoring of key phrases and TikTok mentions so you possibly can gauge how your TikTok content material and model discussions influence broader conversations. This can be a robust match if you have to perceive engagement at a granular degree and observe shifts in model fame traditionally and in actual time.Brand24 finest featuresSentiment evaluation software: Utilizing AI, Brand24 categorizes your mentions as both constructive, impartial or unfavourable.Sentiment-based competitor evaluation: Brand24 calls it the “Share of Voice” metric, the place you possibly can examine attain and visibility together with your opponents.SocialinsiderSocialinsider’s TikTok analytics serves up a flexible toolset with a give attention to engagement insights and competitor evaluation. For a comparatively budget-friendly month-to-month value, you could have entry essential metrics, equivalent to video views, engagement charges, and follower demographics, alongside specialised insights like engagement journey information.Socialinsider finest featuresSpecializes in competitor benchmarking: Monitor opponents and the way their TikTok content material is performing so you possibly can optimize market positioning and modify your TikTok methods primarily based on what different manufacturers are doing.Hashtag monitoring: Enter in related TikTok hashtags to trace hashtags and establish trending or efficient ones that you need to use to spice up your content material visibility and engagement.Observe top-performing content material: Whereas hardly essentially the most sturdy TikTok analytics software, choices like seeing whole play time and viewer demographics will make it easier to pinpoint which posts resonate most together with your TikTok followers.Rival IQOne fast standout characteristic for Rival IQ is the power to trace and export superior competitor evaluation at no cost, together with insights a couple of competitor’s engagement, viral movies and different top-performing content material, and viewers demographics. The remainder of the software affords all the essential options you want for TikTok analytics.Rival IQ finest featuresContent efficiency monitoring: See metrics equivalent to views, likes, shares, and feedback.Benchmarking: Automated benchmarking instruments empowers you to measure your TikTok efficiency towards trade requirements, giving extra holistic overview to your historic information. Development evaluation: Determine TikTok developments inside your area of interest to optimize future content material methods.IconosquareWhile it has restricted TikTok-specific analytics and reporting – specializing in primary metrics, equivalent to views, likes, shares, feedback, and follower development – Iconosquare affords cross-platform analytics that can provide you a chicken’s eye view of your social media campaigns. Iconosquare finest featuresFocus on content material publishing:  A sturdy content material calendar allows you to schedule posts, observe efficiency, and plan future content material upfront.Simple-to-use interface: Iconosquare is thought for its intuitive and visually interesting interface, making it straightforward so that you can onboard your self or others in your crew.Multi-platform help: Iconosquare additionally helps Meta properties Instagram and Fb, so you possibly can take a unified method to social media administration.ExolytIn a stark distinction to instruments like Iconosquare, Exolyt is a specialised software for TikTok creators particularly designed to assist each manufacturers and TikTok influencers analyze and optimize their TikTok profile. You will get detailed, vital metrics, together with follower rely and development, video views, and engagement fee developments. It even analyzes the best-performing content material to information your future advertising and marketing technique.Exolyt finest featuresContent optimization insights: This TikTok analytics software tracks and visually presents developments in your content material efficiency. For example, you possibly can see high-engagement posts, advert optimum posting instances, and even observe hashtags.Customized studies: Shortly create detailed, branded studies, making it simpler to share analytics with shoppers and stakeholders.PentosSimilar to Exolyt, Pentos is a TikTok-only metrics software. Due to that, it affords some TikTok-centric analyses and studies that another analytics platforms do not supply.Pentos finest featuresIdentify trending sounds: A novel characteristic that many different instruments do not supply, you possibly can observe the recognition and efficiency of particular trending sounds so you possibly can harness the most recent viral moments on TikTok.Hashtag analytics: Observe hashtags, together with getting insights on hashtag efficiency and discovering standard content material inside chosen hashtags that your model can emulate.HootsuiteFirst launched in 2008 as an X-focused social media administration system, Hootsuite is likely one of the extra legacy platforms obtainable. Regardless of its legacy standing, it continues to maintain up with the most recent social developments and rolled out TikTok analytics in 2022. It affords all the essential analytics you want, plus some distinctive options.Hootsuite finest featuresTikTok scheduling and publishing: Tracing again to its roots of scheduled X posts, Hootsuite let’s you advance schedule and publish TikTok content material straight from the platform, making it simpler so that you can plan and keep a constant posting schedule.Customizable reporting and insights: You possibly can simply customise and share Hootsuite studies, supplying you with the power to observe social media advertising and marketing progress, benchmark towards targets, and current findings to your crew members or shoppers.