Welcome to our rundown of the most-watched branded YouTube movies of the week.
We’re publishing this snippet of a bigger Gospel Stats Weekly Model Report with a purpose to analyze sponsorship tendencies within the creator economic system. Any video launched in tandem with an official model associate is eligible for the rating.
And – because the title up above would suggest – all the information comes from Gospel Stats. If you happen to’re all in favour of studying extra about Gospel – and which manufacturers are sponsoring what creators on YouTube – click on right here.Subscribe to get the most recent creator newsSubscribe
Our newest Gospel Stats Weekly Model Report is a check-in with the actual world. It’s bought exes, escalators, iPhones, and soccer, with the added bonus of LEGOs due to omnipresent sponsor RAID: Shadow Legends. A few of the standard suspects populate our high 5 by way of creators, and their movies this week remind us that nevertheless a lot of an escape watching YouTube could be, savvy creators are at all times plugged in to what’s occurring past our on-line world, too.
Examine ’em all out proper right here:
#1 Survive 30 Days Chained To Your Ex, Win $250,000Channel: MrBeastBrand: Feastables, CurrentViews: 105,084,004
MrBeast has (predictably) been #1 for some time right here on our weekly lists, with occasional double-placements in spots #2 and #3. A few of these advert spots went to outdoors manufacturers just like the NFL, however generally, Jimmy Beast has been utilizing his tens of hundreds of thousands of views to advertise Feastables. His sweet firm began with one chocolate bar, however is now a full-fledged sweet model answerable for a big portion of the Beast leisure advanced’s revenue. Over the previous couple of weeks, MrBeast has tapped Feastables because the sponsor on most of his movies, utilizing the spots to advertise launches of recent hazelnut cups, chocolate milk, and gummy sweet. This add focuses on the chocolate milk, which appears a lot sweeter than being chained to your ex for 30 days….Except? 👀
#2 iPhone 17/Professional/Air Impressions: Spot the Crimson Flags!Channel: Marques BrownleeBrand: RidgeViews: 13,589,573
MrBeast isn’t the one one utilizing his top-clicked movies to advertise his personal firm. Marques Brownlee is considered one of YouTube’s high tech reviewers, and his most-viewed movies are persistently new telephone debuts–particularly new iPhone debuts. Everybody needs to know if the most recent mannequin is the best, and Brownlee normally will get his palms on one just a few weeks and even months earlier than anybody else, making his movies sizzling commodities for techheads. So, he used his much-anticipated iPhone 17/Professional/Air overview as an advert spot for Ridge, the pockets firm the place he turned Chief Inventive Officer in 2024–and that transfer paid off in practically 14 million views. (Ridge additionally sponsored a video from CreepCast this week that got here in at #102, so add one other few hundred thousand there.)
#3 Why does an escalator handrail transfer quicker than the steps?Channel: VeritasiumBrand: BrilliantViews: 8,272,391
Veritasium, as at all times, is out right here answering the world’s most-asked questions. Why does the escalator hand rail transfer quicker than the steps? What looks as if an harmless query is definitely the gateway into exploring the physics behind how escalators work…and what can occur when the difficult equipment inside them fails. Each child has had nightmares about escalators consuming their shoelaces (no? simply me?) but it surely seems that concern isn’t unfounded. These commonplace conveniences are extra harmful than you suppose. As standard, Veritasium’s deep dive is sponsored by e-learning firm Sensible, which paid for round ~30 movies this week.
#4 I simulated a LEGO CITY…Channel: TD BRICKSBrand: RAID: Shadow LegendsViews: 7,250,810
Look away in the event you haven’t seen it, however The Lego Film wrapped its dramatic climax with a touching father-son scene. The centerpiece of that scene was a meticulously crafted and maintained metropolis filled with the whole lot a LEGO-sized particular person (taking a look at you, Chris Pratt) may wish. The daddy had constructed it piece by piece, and the sheer scale of it was positive to make collectors in every single place salivate. Now, to have fun his 10-year anniversary, LEGO fanatic TD BRICKS is endeavor a venture simply as large. In a 20-minute add, he chronicles a sprawling metropolis construct, with the whole lot from an airport to a San Francisco-style bridge to a stadium. It’s a large ardour venture–similar to his channel. And, like many movies on YouTube, it’s sponsored by cell recreation RAID: Shadow Legends.
BONUS #513 5 Should Add Operating Backs to Choose Up in Your League Earlier than Week 2Channel: Sal VetriBrand: DraftKingsViews: 207,663
We simply wrote about how the NFL is changing into a king within the second-screen area. New information confirmed that over half of NFL viewers are participating with NFL content material on their telephones whereas actively watching video games. “NFL content material” can imply participant cams, behind-the-scenes footage, social media posts, and what researchers known as “interactive gaming options,” which we predict most likely contains fantasy sports activities apps. It’s lengthy been identified that fantasy sports activities will increase engagement with leagues, since you should be engaged every day if you wish to know the way your lineup is faring (and whether or not you’re making any cash). Taking a look at this week’s sponsored movies, it’s clear that starvation for engagement past video games extends into YouTube content material, giving creators a strategy to monetize their fantasy sports activities recommendation, and giving DraftKings a strategy to promote its providers at the beginning of the 2025-26 NFL season.
…and there’s much more information the place that got here from. If you happen to’re all in favour of studying extra about Gospel – and which manufacturers are sponsoring what creators on YouTube – click on right here.
