Toy company may regret coming for “Sylvanian Drama” TikToker, experts say

A preferred account on TikTok and Instagram stopped posting all of a sudden on the finish of final 12 months, hit by a lawsuit after garnering hundreds of thousands of views on humorous movies utilizing lovable Calico Critter dolls made for preschoolers to behave out darkish, cringe-y grownup storylines.
Whereas hundreds of thousands of followers mourn the so-called “Sylvanian Drama” account’s demise, consultants informed Ars that the creator might have a good likelihood at beating the lawsuit.
The “Sylvanian Drama” account derived its identify from “Sylvanian Households,” a model identify utilized by Epoch Firm Ltd., the maker of Calico Critters, for its iconic fuzzy animal dolls in some markets outdoors the US. Regardless of these movies referencing homicide, medicine, and hookups, seemingly the toy firm had no drawback, till the account, managed by Eire-based Thea Von Engelbrechten, began accepting huge model partnerships and making sponsored content material that includes the dolls.Learn full article
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