Versant Reveals New MS NOW DTC Platform, New CNBC Logo

On Thursday, throughout Versant’s first investor day, the corporate shared new details about its information networks MS NOW and CNBC. Led by CEO Mark Lazarus, Versant introduced a major funding in MS NOW’s digital presence, with the information community launching a direct-to-consumer product in the summertime of 2026.Touted as a one-of-a-kind DTC product, MS NOW says will probably be leveraging deep fan affinity whereas leaning into its progressive fandom. In keeping with the corporate, the brand new platform can be centered round group, membership, and democracy. It is going to be the one place the place its audiences can devour like-minded content material, be a part of a group, and acquire unprecedented entry to their favourite hosts and journalists. Amongst its options, the membership choice allows current audiences and people with out pay-TV entry to tune in to the linear community. As well as, viewers can join with followers and expertise by means of interactive capabilities.Throughout the investor day presentation, MS NOW’s president, Rebecca Kutler, remarked that, “In MS NOW’s 30-year historical past, there has by no means been a severe funding in digital.” She added that the community’s viewers “has by no means been given the prospect to interact with a direct-to-consumer product that’s constructed for them.”New CNBC logoMeanwhile, Versant’s enterprise information community, CNBC, will quickly be a part of its sister community, MS NOW, in dropping the peacock branding belonging to its soon-to-be former company sibling. Beginning Saturday, December 13, the community will debut a refreshed emblem that goes reside throughout all CNBC platforms and is described as “a extra fashionable look that simplifies the design whereas maintaining its id acquainted and timeless.”Designed in-house by one of many community’s senior designers, the brand new emblem incorporates an arrow image acquainted to common viewers, which the community makes use of as a part of its on-air graphic package deal to point constructive or destructive motion within the enterprise market.Talking on the investor day, CNBC president KC Sullivan stated of the brand new emblem, “It’s an emblem of the path the place we’re headed and the thrilling new chapter we’re headed into.”The community has used the Peacock branding because the mid-90s. Not like MS NOW, which was required to drop its former title, MSNBC, earlier than its official break up from NBCUniversal Information Group, CNBC, in response to an SEC submitting, can be allowed to maintain its title for the subsequent 5 years below a trademark license settlement.Versant will formally grow to be a standalone firm after the shut of buying and selling on January 2, 2026, topic to customary circumstances.