2025-07-21T18:32:44Z
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It is very, very onerous to promote books today.
So that you’d determine Nate Silver would bounce on the probability to be on “The Every day Present” final fall, when he was selling his new guide.
Nope. Silver stated he’d quite spend the time with a “area of interest podcast.” Which tells you numerous concerning the state of TV today.
Just a few days after Paramount shocked the TV world by asserting the tip of Stephen Colbert’s late-night present, there’s nonetheless loads of debate concerning the why: Was it as a result of the present was bleeding cash — or was it a political sacrifice to appease Donald Trump?However there isn’t any debate that late-night TV discuss reveals — as soon as an vital staple of the American media weight loss program — are in everlasting decline.Viewership on typical TV goes, going, gone. These reveals should still discover audiences who watch clips on social media, however these eyeballs will not pay the payments.That is the {dollars} and cents argument. What concerning the reveals’ talents to focus consideration? Is not that price one thing, in a world the place consideration is consistently atomized?Not likely, says Nate Silver. The author and ballot interpreter says he turned down an invite to seem on Paramount’s “Every day Present” final fall — within the midst of a guide tour.That is partly as a result of Silver and his writer did not assume he’d be sitting for an interview the place he might promote the guide with Jon Stewart or one of many present’s different hosts, he says. As a substitute, it was imagined to be some type of stunt-y debate with Allan Lichtman, the historian-turned-election prognosticator Silver would not take significantly.However it’s additionally as a result of Silver thought he had higher issues to do than seem on late-night TV, he writes in an merchandise about Colbert’s cancellation: “The upside wasn’t there the best way it may need been a decade in the past. The Every day Present — and even The Late Present — weren’t essentially a greater use of my time than a distinct segment podcast that may have a smaller viewers however would convert extra effectively to guide gross sales.”
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This anecdote could be very flattering for podcasters — in addition to individuals who bought an interview with Silver throughout his guide tour however did not publish it on a podcast. And it is yet one more marker of Issues That Used To Be A Large Deal And Aren’t Anymore.Within the previous days, getting an writer on TV was thought-about an actual coup for publishers — notably throughout Jon Stewart’s first stint at “The Every day Present.” (A Stewart interview remains to be vital within the eyes of some authors.) And turning down a TV spot can be onerous to fathom.Not anymore.
