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When you’re nonetheless taking part in catch-up together with your rivals, you’ve already misplaced. In immediately’s saturated authorized panorama, the companies that win don’t attempt to be the perfect copycats — they obsess over their shoppers.
“The issue with obsessing about your competitors as an alternative of your shoppers is that, when you do, you might be virtually by definition falling within the center,” says authorized technique knowledgeable Shireen Hilal. “So the higher approach to get forward is to be client-obsessed.”
On this episode of “Be That Lawyer,” I sit down with Shireen to interrupt down what it actually means to construct a client-first legislation agency.
From pricing transparency to inside collaboration, Shireen affords a sensible roadmap for attorneys who wish to lead in service, not simply survive the race.
Listed below are three takeaways:
Cease Watching the Competitors, Begin Listening to Shoppers
Actual innovation occurs while you concentrate on what shoppers want subsequent, not what different companies are doing now.
A Golden Age for Midsize Companies
Whereas the billable hour has been debated for years, Shireen argues we’re lastly seeing actual strain from shoppers to rethink pricing fashions, particularly within the company market.
With budget-conscious shoppers looking for effectivity and expertise, midsize companies have a window to distinguish and scale.
Make Cross-Promoting Shopper-Centered
Inner lunches and knowledgeable briefings aren’t about pitching, they’re about figuring out issues you may assist clear up throughout observe areas.
Able to develop your agency with out shedding your id? Take heed to the total dialog right here.
You can too take a look at our most up-to-date episode right here.
Steve Fretzin is a bestselling creator, host of the BE THAT LAWYER Podcast, and enterprise growth coach solely for attorneys. Steve has dedicated his profession to serving to attorneys study key development expertise not at present taught in legislation college. His shoppers quickly turn into prime rainmakers and credit score Steve’s program and training for his or her success. He will be reached immediately by electronic mail at [email protected]. Or you may simply discover him on his web site at www.fretzin.com or LinkedIn at https://www.linkedin.com/in/stevefretzin.
