WWE Taps Chase Freedom as Presenting Partner of First-Ever Two-Night SummerSlam

WWE SummerSlam is sort of right here, and Chase Freedom is coming alongside for the journey.Although this would be the thirty eighth WWE SummerSlam, it will likely be the primary time the annual occasion is hosted over two nights at MetLife Stadium in East Rutherford, New Jersey, on Aug. 2 and Aug. 3. It’ll even be the primary time that monetary model Chase Freedom is collaborating with WWE as a presenting associate and the official bank card of the annual occasion.For visitors attending the occasion, Chase Freedom is offering early entry to the WWE Superstore for Freedom card members in addition to particular VIP entrance into MetLife Stadium.Chase, WWEOther occasions that Chase Freedom is sponsoring embody the Countdown to SummerSlam Dwell lookalike contest and the Dominik Mysterio SummerSlam vlog sequence.In accordance with the WWE, the group is attempting to proceed unlocking new classes for sponsorship offers and discovering inventive methods to provide manufacturers visibility, in addition to making integrations really feel seamless.“Forward of the first-ever two-night SummerSlam, WWE’s partnership with Chase Freedom creates thrilling alternatives for natural integrations all through the weekend and top-notch advantages for his or her present members,” Grant Norris-Jones, evp and head of worldwide partnerships, TKO Group Holdings, advised ADWEEK in a press release. Wittney Rachlin, normal supervisor, Chase Freedom, mentioned WWE SummerSlam is an ideal instance of how the monetary firm goes past conventional rewards.“Whether or not it’s unique presales for the perfect seats, Quick Lane entry into MetLife Stadium to skip the crowds, early entry to the WWE Superstore, or surprise-and-delight items with buy, we would like our cardmembers to expertise WWE’s greatest weekend of the summer time like the best money backers they’re,” Rachlin mentioned. “We’re proud to gas fandom for Freedom cardmembers whereas they earn money again on on a regular basis spending—it’s a win-win that brings followers nearer to the motion they love most.” The partnership continues a development for WWE.Over the previous yr, WWE has been leaning into its model partnerships and sponsors amid a surge in reputation and viewership. As an example, WWE and Slim Jim introduced in June an extension of their 2023 multi-layered partnership, with Slim Jim turning into the middle ring sponsor throughout each version of WWE’s weekly flagship program, Monday Night time RAW, which streams globally on Netflix.In the meantime, earlier this yr, Netflix introduced it bought out its advert stock for WWE RAW title sponsorships all through the subsequent few quarters and partnered with a number of manufacturers like Snickers, Cricket Wi-fi, Intuit TurboTax, Wingstop, MinuteMaid, and extra.