It appears to be like like X is creating a brand new program to assist amplify a few of the prime posts within the app, with a brand new “Bangers” profile launched late final month.
X’s head of product Nikita Bier posted concerning the new mission final week, asking if anybody had seen any good bangers these days, with a hyperlink to the profile.
What precisely “Bangers” will likely be, we don’t know as but, however presumably, X will use this profile to showcase the highest posts within the app, as highlighted by engagement and/or X’s personal staff.
That might drive extra publicity for these posts, whereas X may look to make use of this as a part of its creator monetization plan, probably providing bonus funds for these chosen for the Banger account.
Will that get extra individuals extra enthusiastic about X updates?
Properly, it might probably’t harm.
TikTok basically modified the paradigm on this regard, as a result of it’s much less targeted on who you observe, and extra pushed by what’s seeing engagement within the app. That implies that slightly than being restricted to the highest posts in your curated community, TikTok can present everybody the perfect posts from throughout the app each day within the For You feed, giving prime creators extra publicity, and driving extra utilization.
X additionally has its personal For You algorithmic feed, in fact, however you may as well swap to the “Following” feed as your default, which implies that many X customers doubtless aren’t seeing these prime posts, which might assist to drive extra engagement.
If X can get extra individuals following the Bangers account, or perhaps use this as a way to point out the highest posts to extra customers, that would assist to drive extra engagement, by offering a central hub of the perfect updates.
Or perhaps it will likely be the highest X posts of the 12 months, primarily based on engagement.
Both manner, it appears that evidently we’ll discover out quickly, primarily based on the date included within the above publish.
