With the 2025-26 NFL season kicking off in a number of weeks, X has revealed a brand new information to NFL engagement within the app, which may assist manufacturers faucet into associated dialogue, and align their campaigns with key NFL moments.
The 13-page information features a vary of knowledge notes and advert tips to assist in your method. You may obtain the total information for your self right here (with e-mail sign-up), however on this submit, we’ll check out a few of the key notes.
First off, X says that the NFL is essentially the most mentioned sport within the app, driving thousands and thousands of posts, and billions of impressions.
Sport, on the whole, continues to be essentially the most mentioned matter on X, regardless of Elon’s private push into politics, whereas the app additionally stays a key connector for stay occasions, with many established sports activities communities remaining embedded to the app by recurring behaviors.
So whereas, in additional basic phrases, X has arguably misplaced a few of its cultural relevance, it’s nonetheless a key connector for sport, and as such, it stays an essential consideration for sports-related manufacturers.
Certainly, X says that its sports activities fan attain is exclusive, with lots of them not energetic on different social apps:
Although the info right here is relative. For instance, the chart appears to counsel that solely 16% of X’s sports activities fan viewers can be energetic on Fb, however Fb has greater than 4x extra complete customers than X, so the reverse of this might most likely profit Fb extra considerably.
Besides, X says that NFL followers are extremely engaged within the app, and are actively looking for content material.
That results in extra advertiser alternatives:
By way of a spread of NFL-related occasions:
X additionally now has NFL Gameday Portal shows, which make it simpler for followers to interact with NFL content material, whereas it additionally signed a brand new content material partnership with the league again in June.
And clearly, there’s loads of curiosity within the NFL, based mostly on these stats, so if that’s your target market, it may very well be price contemplating these notes in your upcoming promotions.
There’s extra information within the full report, together with viewership stats for the Tremendous Bowl, second-screen engagement, and extra.
You may obtain X’s 2025-26 NFL season information (with e-mail sign-up) right here.
