Yahoo Is Quietly Testing 6 AI Agents for Advertising

Yahoo is testing six new AI brokers designed to assist automate advert campaigns, enhance marketing campaign efficiency, and measure outcomes, based on three folks acquainted with the matter and promotional slides considered by ADWEEK. These folks had been granted anonymity to talk freely about confidential issues.The agentic bots, which can reside inside Yahoo’s demand-side platform, or DSP, cannot solely reply to person queries but additionally take motion on a person’s behalf. They’re all being examined, in varied capacities, by Yahoo promoting shoppers and adtech companions, one of many folks mentioned. One media purchaser who was introduced with the brokers throughout a demo earlier this month was skeptical, calling them “nonetheless largely an LLM wrapper” with out absolutely autonomous options.