Yahoo, PubMatic, and Others Launch New Standard for Agentic Advertising

A consortium of advert tech corporations is laying the groundwork for the subsequent evolution of automated promoting.Greater than 20 corporations together with PubMatic, Optable, Scope3, Swivel, Triton Digital, Magnite, and Yahoo have signed on to the Advert Context Protocol (AdCP), an open technical protocol to standardize how AI brokers—which perform duties on behalf of people—talk with each other. The usual goals to make this new know-how extra constant throughout promoting platforms and permit for interoperability. The code for AdCP went reside Wednesday on Github and is open to the general public.